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dc.contributor.authorMbogoh, S.G.en_US
dc.date.accessioned2010-12-09T11:09:21Zen_US
dc.date.available2010-12-09T11:09:21Zen_US
dc.identifier.urihttps://hdl.handle.net/10568/2747en_US
dc.titleMarketing efficiency, pricing and policy implications: a case study of milk marketing in Addis Ababa, Ethiopiaen_US
dcterms.abstractThis case study examines the marketing system for fresh liquid milk in Addis Ababa and its environs (i.e. the catchment area for fresh milk within a 130 km. radius of the city of Addis Ababa) from the retail end of the system to determine the relative efficiency of alternative marketing systems for dairy products. Aspects examined were (1) consumer price levels, (2) the types, reliability and stability or flexibility of the services offered to the consumers, (3) the responsiveness of alternative marketing systems to consumer demands and (4) the contribution of alternative marketing systems to the maintenance of achievement of some specified goals of marketing policies, such as product quality and hygiene standards.en_US
dcterms.accessRightsOpen Accessen_US
dcterms.issued1992en_US
dcterms.languageenen_US
dcterms.licenseOtheren_US
dcterms.publisherInternational Livestock Centre for Africaen_US
dcterms.subjectdairy industryen_US
dcterms.subjectmilken_US
dcterms.subjectmarketingen_US
dcterms.subjectpricing policiesen_US
dcterms.subjectconsumptionen_US
dcterms.subjectmarketing techniquesen_US
dcterms.typeConference Paperen_US
cg.subject.ilriMARKETSen_US
cg.subject.ilriDAIRYINGen_US
cg.subject.ilriTRADEen_US
cg.identifier.urlhttps://hdl.handle.net/10568/2704en_US
cg.coverage.regionAfricaen_US
cg.coverage.regionEastern Africaen_US
cg.coverage.countryEthiopiaen_US
cg.coverage.iso3166-alpha2ETen_US
cg.isbn92-9053-202-5en_US


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