How do I get to the market?
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CTA. 2001. How do I get to the market?. Spore 93. CTA, Wageningen, The Netherlands.
Permanent link to this item: http://hdl.handle.net/10568/46207
Internet URL: http://spore.cta.int/images/stories/pdf/old/spore93.pdf
Understanding and Using Market Information
A farmer s life is characterised by making decisions, every minute of the day and every day of the year. When and what to sow, when and what to harvest and when and what to sell. At best a farmer is able to make educated guesses. Most factors influencing farmers decisions cannot be predicted. Think about the weather, pests and last but not least the market. FAO s Understanding and Using Market Information offers an overview of the risks and opportunities of different sources of market information. It discusses the role of media like the radio, newspapers and market information services, and how to interpret their information. It describes the intermediaries between producers and consumers and their influences on price development, both in the short and the long run. It explains how various costs between farmer and market can be calculated and what farmers can do to get the best price for their product. The guide is clearly written and amusingly illustrated with cartoons. This handy publication will suit the farmer, student or extension worker. Since it can be put to good use by farmers themselves, how about some editions in local languages? Understanding and Using Market Information Marketing Extension Guide No 2, by A W Shepherd, Marketing and Rural Finance Service, FAO, Rome, 2000. 90 pp. ISSN 1020-7317 Free of charge Marketing and Rural Finance Service. FAO Viale delle Terme di Caracalla, 00100 Rome, Italy Fax: +39 06 570 56 850 Email: firstname.lastname@example.org The Guide can also be downloaded in pdf format at: Website: www.fao.org/ag/ags/agsm/marketin.htm
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