Your small, important, place in the world
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CTA. 2002. Your small, important, place in the world. Spore User Survey (Supplement to Spore 100). CTA, Wageningen, The Netherlands.
Permanent link to cite or share this item: http://hdl.handle.net/10568/47670
Spore may have more than one million readers, but compared with the world s total population, it is just a tiny sliver. And even compared with the population of all ACP countries together (for whom, by whom, with whom Spore is produced), it s...
Spore may have more than one million readers, but compared with the world s total population, it is just a tiny sliver. And even compared with the population of all ACP countries together (for whom, by whom, with whom Spore is produced), it s still just a sliver. We are, though, all important and we can share, even combine, our importance. The fact that each receiver of Spore shares its content directly with 26 other people on average means that the message reaches many more people than just the list of subscribers. The additional fact that hundreds of other magazines, newsletters, radio and television stations and other communicators all use articles from Spore mean that messages from Spore are reaching even more hundreds of thousands, or millions, of people. Three simple exercises in networking 1. There are one million and more readers and direct users of Spore. If the size of this poster represented the world s population today, then one million people is a block of 8mm x 8mm. Just like this: 2. In reality though, we are not all squashed up into that one block. We are dispersed over all the ACP countries and many more. Our outreach is wider. Now, select we suggest somewhere near the centre of this poster, a letter i. Select, in your eye, or with a pencil, the dot on top of the i. If the size of the poster represents the world s population, that tiny dot represents a small group of perhaps twenty people. Imagine that you are part of that group, that dot. Now draw a line to another dot, say a finger s length away from you . Repeat this with, in all, 26 dots around you. (It is easiest if you do this is in a rough circle. You have now represented the outreach of an average Spore subscriber to other users of the same copy of the magazine. 3. Now select one of the dots to which you drew a line. From there, repeat the exercise to 10, 20, 30 other dots, each of which represents another person or small group. You have now represented the way Spore messages can move on to many more people. And so it goes on. If you look at the patterns you have made, they probably form a collection of star shapes, with parts of one star maybe touching another. That is the reason why we called the subscribers and readers of the magazine the Stars of Spore. It is one of the most natural, organic and effective forms of networking.
SubjectsINFORMATION AND COMMUNICATION MANAGEMENT;
- CTA Spore (English)