Don?t ignore the traditional communicators
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Jallow, Issatou. 2005. Don?t ignore the traditional communicators. Rural Radio Resource Pack 05/1. Wageningen, The Netherlands: CTA.
Permanent link to cite or share this item: http://hdl.handle.net/10568/57467
Director of the National Nutrition Agency in The Gambia describes the new priority being given to nutrition in her country, and the value of traditional communicators in spreading health messages.
Cue: Ask any health professional what areas of health care deserve the greatest priority, and you are likely to get the answer, ?maternal and infant health?. Safe practice during and after pregnancy, and appropriate care and nourishing of babies, are essential to both the present and future health of the nation. But getting even simple health messages to men and women in rural areas requires careful planning. Isatou Jallow is the Executive Director of the National Nutrition Agency in The Gambia. She has strong views about how communication of health messages should be done. In particular, she believes that communication staff must work closely with the rural communities, in order to find out what methods of communication will be most effective. Often the most effective method will be a traditional one, such as use of songs, dances, stories and plays. Dr Jallow spoke to Eric Kadenge about the importance placed on nutrition in The Gambia, and the communication strategies being used by her agency. IN: ?The Gambia is one of the few countries..? OUT: ?the message embedded in his or her mind.? DUR?N 4?22?
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