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    Willingness to pay for market information received by mobile phone among smallholder pineapple farmers in Benin

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    Book Chapter (441.0Kb)
    
    Authors
    Arinloye, D.D.A.A.
    Linnemann, A.R.
    Hagelaar, G.
    Omta, S.W.F.
    Coulibaly, O.N.
    Boekel, M.A.J.S. van
    Date
    2016
    Language
    en
    Type
    Book Chapter
    Review status
    Peer Review
    Accessibility
    Open Access
    Metadata
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    Citation
    Arinloye, D.D.A.A., Linnemann, A.R., Hagelaar, G., Omta, S.W.F., Coulibaly, O.N. & van Boekel, M.A.J. S. (2016). Willingness to pay for market information received by mobile phone among smallholder pineapple farmers in Benin. In J. Bijman and V. Bitzer, Quality and innovation in food chains: lessons and insights from Africa (44-66). The Netherlands: Wageningen Academic Publishers.
    Permanent link to cite or share this item: http://hdl.handle.net/10568/78074
    DOI: https://dx.doi.org/10.3920/978-90-8686-825-4_4
    Abstract/Description
    Access to up-to-date information on market prices and quality requirements remains a key issue for smallholder farmers’ access to high income markets. The aim of this chapter is to explore the problem of information asymmetry between farmers and buyers in the pineapple supply chain in Benin, and to assess strategies using mobile phones to overcome this problem. Data was collected from an exploratory case study in Ghana and a survey with 285 farmers in Benin. Results show that farmers face market information asymmetry leading to lower prices and income. In Ghana, market price alerts through mobile phones messaging allowed decreasing transaction costs for farmers. In Benin, farmers expressed a willingness to pay a premium of up to US$ 2.5 per month to get market price and quality information. Econometric analysis showed that decisive factors for the size of the premium include farm location, market channel, profit margin, contact with agricultural extension services, and technical support from buyers.
    Notes
    Published online: 04 April 2016
    CGIAR Affiliations
    Policies, Institutions and Markets
    AGROVOC Keywords
    CONTINGENT VALUATION; FOOD QUALITY; MARKET PRICE; INFORMATION ASYMMETRY; WILLINGNESS TO PAY
    Subjects
    MARKETS; SMALLHOLDER FARMERS
    Countries
    BENIN
    Regions
    AFRICA; WEST AFRICA
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    • IITA Books and Book Chapters [330]

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