2014 CGIAR Branding Guidelines
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Permanent link to cite or share this item: http://hdl.handle.net/10947/2699
CGIAR is a 40-year-old organization which has pioneered major advances in agriculture research for development, including key contributions to the Green Revolution. The members of the CGIAR Consortium (Centers) have established strong individual identities through branding. Unified branding across the CGIAR Consortium will help elevate the name of the organization to the level it deserves. All the components of CGIAR will benefit from an overarching global brand that expresses our shared vision and enables us to be seen as more than the sum of our parts.